Mobile game studios and utility app developers face a constant monetization balancing act: how to generate ad revenue from non-paying users without…
Leaderboard, skyscraper, rectangle, and mobile interstitial are the four core banner ad formats defined by the IAB, each built for a specific…
Open any news site, and you’ll scroll past dozens of ads without registering most of them as ads at all. That’s the…
A push notification ad is built from three core elements – title, icon, and image – and each one has a measurable,…
Frequency capping for popunder ads is a limit on how many times the same ad is shown to a single user, and…
Over 70% of global popunder traffic now originates from mobile devices. Yet, many media buyers continue serving prelanders designed with a desktop…
Choosing the right ad format can make or break a campaign. Whether you’re an advertiser looking to scale traffic or a publisher…
Choosing the right ad format can make or break your advertising campaign. With so many options available — from popunders to native…
Programmatic advertising has transformed how brands buy and sell ad inventory. Instead of manual negotiations, algorithms and real-time auctions match advertisers with…
Choosing the right ad format is one of the biggest levers advertisers have when it comes to campaign performance. The same offer,…