Effective date: August 27, 2025
Last updated: October 7, 2026
These Terms of Use ("Terms") govern access to and use of the website gtaroads.com, its subdomains (including advertiser.gtaroads.ai and publisher.gtaroads.ai), the GTaro Ads advertising platform, its APIs, ad tags, feeds and related services (together, the "Platform" or "Services").
The Services are provided by GTaro Ads ("GTaro Ads", "GTaro", "we", "us", "our").
By creating an account, clicking "I agree", placing an ad tag or link, launching a campaign, or otherwise using the Services, you confirm that you have read, understood and accepted these Terms. If you accept on behalf of a company or other legal entity, you confirm that you have authority to bind that entity, and "you" refers to that entity. If you do not agree, do not use the Services.
2.1. You must be at least 18 years old (or the age of majority in your jurisdiction, if higher) and have full legal capacity to enter into a binding contract.
2.2. The Services are intended for business use. By using them you confirm that you act in the course of your trade, business or profession and not as a consumer.
2.3. You must provide accurate, complete and current registration information and keep it updated. We may ask for additional information or documents to verify your identity, company, beneficial owners, payment details or source of funds (KYC/KYB). We may suspend or refuse access until verification is completed.
2.4. You may not use the Services if you, your company or its beneficial owners are subject to sanctions imposed by the European Union, the United Nations, the United Kingdom or the United States, or are located in a jurisdiction subject to comprehensive sanctions.
2.5. You are responsible for keeping your login credentials confidential and for all activity under your account. Enable two-factor authentication where available. Notify us immediately at [email protected] of any unauthorised use.
2.6. One person or entity may hold one account per role unless we agree otherwise in writing. Accounts may not be sold, transferred or shared.
2.7. We may accept or reject any registration at our sole discretion and without giving reasons.
3.1. GTaro Ads is an advertising platform that connects Advertisers, Publishers and third-party demand and supply partners. Supported formats may include Popunder, Direct Link, Banner, Native, Push and Video (VAST), and may change over time.
3.2. We may route traffic through our own systems, real-time bidding (RTB) partners, ad networks or direct links. We do not guarantee any minimum volume of traffic, number of impressions, clicks, conversions, fill rate, price or revenue.
3.3. We may modify, add, suspend or discontinue any feature, format, domain or part of the Services at any time. Where a change materially reduces the Services you have paid for, we will try to give reasonable advance notice.
3.4. Mainstream and adult traffic and campaigns are separated on the Platform. You must correctly classify your traffic and campaigns. Adult creatives may only be served on sources explicitly marked as adult.
4.1. Prepayment. Campaigns run on a prepaid basis only. You must fund your Account Balance before any campaign can be delivered. Campaigns stop when the available balance is exhausted.
4.2. Pricing models. Campaigns may be priced on CPM, CPC, CPA or other models shown in the interface. Charges are calculated from Platform Statistics.
4.3. Moderation. All Campaigns and Creatives are subject to review before and during delivery. We may reject, pause or remove any Campaign or Creative at any time, including after approval, without liability.
4.4. Your responsibility for content. You are solely responsible for your Creatives, landing pages, offers and the products or services you advertise, including their compliance with applicable laws (advertising, consumer protection, data protection, gambling, financial services, health and any other applicable rules) in every country you target.
4.5. Conversion tracking. If you use postbacks, pixels or other tracking, you are responsible for correct setup. Conversions not reported to us correctly will not be counted.
4.6. Refunds. Funds spent on delivered traffic are not refundable, except where we confirm Invalid Traffic under section 7. Unused balance may be refunded on request after account closure, minus payment provider fees and any amounts owed to us, unless the account was closed for breach of these Terms. Bonus or promotional credits are never refundable.
4.7. Chargebacks. Initiating a chargeback or payment reversal for funds that were used for delivered traffic is a material breach. We may suspend the account and recover the amount plus related fees.
5.1. Traffic sources. You may only send traffic from sources you own or are authorised to monetise, and that you have declared and we have approved. You must not change the nature of an approved source without telling us.
5.2. Revenue share. You earn a share of the revenue generated by valid traffic you deliver, at the rate shown in your account or agreed with your account manager. Rates may be changed with notice in the interface or by email; continued delivery of traffic after the change means acceptance.
5.3. Earnings basis. Earnings are calculated from Platform Statistics and may be adjusted for Invalid Traffic, deductions by demand partners, chargebacks, refunds or errors, as described in sections 7 and 8.
5.4. Payouts. Payouts are made manually on the schedule shown in your account (e.g. weekly, NET 7), once your available balance reaches the minimum threshold for your chosen payout method. Available methods, thresholds and fees are shown in the account and may change. You are responsible for providing correct payout details; payments sent to details you supplied are considered made.
5.5. Holds. We may hold or delay any payout while traffic quality is reviewed, while verification is pending, or if we reasonably suspect fraud or a breach of these Terms.
5.6. User experience. You must not place ads in a way that misleads users, forces clicks, hides ads, triggers ads without user interaction where that is not allowed by the format, or otherwise harms users or devices.
5.7. Inactive accounts. If a Publisher account has no valid traffic for 12 consecutive months and the balance is below the minimum payout threshold, we may close the account after giving 30 days' notice by email.
6.1. You must not use the Services to advertise, link to, or deliver traffic from content that:
6.2. You must not:
7.1. We use automated and manual methods, and information from our partners, to detect Invalid Traffic. Our determination of Invalid Traffic, acting reasonably and in good faith, is final.
7.2. If we identify Invalid Traffic:
7.3. Advertiser claims about traffic quality must be submitted within 14 days after the traffic was delivered, with supporting data (for example, logs, click IDs, timestamps, third-party reports). Claims submitted later or without evidence may be declined.
7.4. If a Publisher is found to have intentionally sent fraudulent traffic, all unpaid earnings may be forfeited, without prejudice to our other rights and remedies.
8.1. Statistics. Platform Statistics are the sole basis for billing and payouts. If third-party demand partners pay us based on their own statistics and those differ from ours, Publisher earnings may be adjusted accordingly. Discrepancies must be reported within 14 days of the period concerned.
8.2. Currency. All balances, prices and payouts are denominated in USD. Where you pay or are paid in another currency or in a digital asset (for example, USDT or BTC), the conversion rate is fixed at the moment the deposit is confirmed or the payout is approved. Network, bank and exchange fees for payouts are borne by the recipient unless stated otherwise.
8.3. Payment providers. Payments are processed by third-party providers. Their terms may also apply, and we are not responsible for delays or errors caused by them, by blockchain networks or by banks.
8.4. Errors. We may correct any error in billing, crediting or payouts. Amounts paid or credited by mistake must be returned and may be deducted from your balance.
8.5. No interest. Account Balances do not earn interest and are not deposits, e-money or investment products.
8.6. Taxes. Prices and payouts exclude taxes. You are responsible for all taxes, duties and reporting obligations arising from your use of the Services. Where we are required to charge VAT or withhold tax, we will do so. You must provide valid tax information, such as a VAT number, on request.
8.7. Set-off. We may set off any amounts you owe us against any amounts we owe you.
9.1. The Platform, its software, design, trademarks (including "GTaro" and "GTaro Ads"), documentation and data are owned by us or our licensors. You receive a limited, non-exclusive, non-transferable, revocable right to use the Services in line with these Terms.
9.2. You keep ownership of your Creatives and content. You grant us and our partners a worldwide, royalty-free licence to host, copy, adapt (for format and technical purposes), display and distribute them as needed to provide the Services.
9.3. You may not use our trademarks without our prior written consent, except to state that you work with GTaro Ads in a factual way.
9.4. If you send us feedback or suggestions, we may use them freely without obligation to you.
10.1. Our processing of personal data is described in our Privacy Policy at gtaroads.com/privacy, which forms part of these Terms.
10.2. Where you collect or process personal data of end users in connection with the Services (for example, as a Publisher placing our tags), you are responsible for having a valid legal basis, providing required notices and obtaining required consents, including under the GDPR, the ePrivacy Directive and applicable local laws, and for using a consent management solution where required.
10.3. Where we process personal data on your behalf, or where we act as joint or independent controllers, the Data Processing Addendum at gtaroads.com/dpa applies.
Each party must keep confidential any non-public information received from the other, including pricing, rates, statistics, technical details and business terms, and use it only for the purpose of these Terms. This obligation does not apply to information that is public through no fault of the recipient, already known to it, independently developed, or required to be disclosed by law. It survives termination for 3 years.
12.1. The Services are provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement and uninterrupted or error-free operation.
12.2. We do not guarantee the results of any campaign, the quality of any third-party traffic, the behaviour of end users, or the availability of any partner, domain or format.
12.3. We are not responsible for the content of Creatives, landing pages, websites or applications of other users or third parties.
13.1. To the maximum extent permitted by law, we are not liable for any indirect, incidental, special, consequential or punitive damages, or for loss of profit, revenue, business, goodwill or data, however caused.
13.2. Our total liability arising out of or relating to these Terms or the Services in any 12-month period is limited to the greater of (a) the fees you paid to us (Advertisers) or the revenue share we paid to you (Publishers) in the 3 months before the event giving rise to the claim, and (b) USD 100.
13.3. Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for intentional misconduct or gross negligence.
You will defend, indemnify and hold harmless GTaro Ads, its affiliates, officers, employees and partners from any claims, losses, damages, fines, costs and expenses (including reasonable legal fees) arising out of: your content, Creatives, offers or traffic sources; your breach of these Terms or applicable law; Invalid Traffic you sent; or your infringement of any third-party right.
15.1. You may stop using the Services and close your account at any time by contacting [email protected].
15.2. We may suspend or terminate your account, or any Campaign or traffic source, immediately and without prior notice if: you breach these Terms; we suspect fraud, Invalid Traffic or illegal activity; required by law, a regulator or a payment partner; or your activity creates risk for us, our partners or users. We may also terminate for convenience with 30 days' notice.
15.3. On termination:
We may update these Terms from time to time. We will publish the updated version on this page and change the "Last updated" date. For material changes we will give at least 14 days' notice by email or in your account. Your continued use of the Services after the changes take effect means you accept them. If you do not agree, you must stop using the Services and close your account.
17.1. These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of the Republic of Estonia, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods.
17.2. The parties will first try to resolve any dispute amicably by written notice and good-faith negotiation for at least 30 days.
17.3. If not resolved, the dispute will be settled by Harju County Court (Harju Maakohus) in Tallinn, Estonia, which has exclusive jurisdiction. We may also bring a claim in the courts of your place of business.
18.1. Entire agreement. These Terms, together with the Privacy Policy, Advertising Policy, Data Processing Addendum and any insertion order or separate written agreement, form the entire agreement between you and us about the Services. If a separate signed agreement conflicts with these Terms, the signed agreement prevails.
18.2. Assignment. You may not assign or transfer your rights or obligations without our written consent. We may assign these Terms to an affiliate or successor.
18.3. Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, including outages of networks, hosting or payment providers, blockchain congestion, government actions, war or natural disasters. This does not excuse payment obligations already due.
18.4. Severability. If any provision is found invalid, the rest of these Terms remains in effect.
18.5. No waiver. Failure to enforce any right is not a waiver of that right.
18.6. Independent parties. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship.
18.7. Language. These Terms are drafted in English. Any translation is for convenience only; the English version prevails.
18.8. Notices. We may send notices to the email address in your account or through the Platform. You must send legal notices to [email protected].
GTaro Ads
Support: [email protected]
Legal: [email protected]
