Monetization is almost always a balancing act: more ads can mean more revenue, but also a worse user experience, lower time-on-site, and…
In the world of programmatic advertising, there is an age-old debate: should you strive to enter the “inner circles” of Private Marketplaces…
In the highly competitive digital advertising market, publishers are constantly looking for monetization models that deliver stable income without sacrificing user experience.…
We are talking about fraud. If you work with the “lower” internet—push notifications, native ads, or pops—you are in the risk zone…
The battle between publishers and ad-blockers has long turned into an “arms race.” According to the latest data, the share of users…
Selecting the right ad network is one of the most important decisions for successful online promotion. With dozens of ad networks available…
What is Postback (S2S) and Why Do You Need It? Postback (Server-to-Server) is a method of sending conversion data directly from the…
Programmatic buying has been living in a first-price world for a while: you win, you pay your bid (not “a bit above…
In digital marketing, terms like banners and display advertising, banner and display ads, or banner display ads are often used interchangeably. Yet,…
Modern digital marketing increasingly relies on formats that integrate advertising into editorial environments. Because of this, the topic of sponsored content vs…